Food Revolution Day San Francisco

Food Revolution Day San Francisco

Thu 24 May 2012

Story by Shannon Longanecker

It’s no secret that the Bay Area has an abundance of delicious, seasonal foods – thanks to its Mediterranean climate, long growing seasons and countless advocates promoting the benefits of locally grown, organic, sustainable foods.

For Food Revolution Day San Francisco, we set out to create unique food experiences that offered a learning component for our community. Fuelled by the passion and energy of volunteers and partners, the day consisted of farmers market tours, cooking demos, hundreds of smiling faces, and a Google+ virtual hangout with Jamie Oliver!

Here’s a Rundown of Food Revolution Day Events!

Ferry Plaza Farmers Market
We partnered with the Center for Urban Education about Sustainable Agriculture (CUESA) and Epicuring to create a special family-friendly day to raise awareness about healthy eating and promote better food and education for everyone. Epicuring connects people to learn about food through experiences, and CUESA runs the Ferry Plaza Farmers Market and programs.

Early in the day, visitors explored the farmers market with knowledgeable guides, including Epicurean Concierge Lisa Rogovin, Susie Wyshak, co-founder of Epicuring, and Darya Pino, creator of Summer Tomato. On the tours, we met farmers and artisans, learned about their crops and seasonality, and ate lots of free food samples, such as Maycrest peaches, Apache apricots, nuts, preserves, and several varieties of strawberries and cherries.

Free cooking demos were given throughout the day at the new CUESA Classroom tent. Sprouts Cooking Club for kids presented a special kid-friendly demo and tasting with Chef Nicolai Lipscomb of Fifth Floor. Two seasonal cooking demos were given by David Bastide of Left Bank San Jose, and Rick Koplau of Lone Eagle Grille – and every ingredient used in their recipes was purchased at the farmers market earlier that morning!

We passed out seasonal recipes at our booth all day and set up a fun coloring station so kids could create their own food art. Everyone involved in the day’s events expressed interest and support for the next Food Revolution Day.

Noe Valley Cooking Class
Later in the afternoon, our local SF Food Revolution Ambassador, Jennifer McClanahan-Flint, hosted her own neighborhood event in partnership with Whole Foods Noe Valley. Jennifer is a family dinner activist who helps busy working moms create stress-free family dinner rituals. Guests at the event learned how to make a healthy kids snack and then enjoyed kids’ songs performed by local songstress Alison Faith Levy.

Happy Hour at IDEO
To top it all off, we got to finish a beautiful day with a fun celebration at IDEO, the global design and innovation firm, to raise money for elementary school food education boxes and watch the live Google+ hangout with Jamie Oliver!

The party brought together an inspiring mix of people from the tech and food industries, with representatives from Slow Food SF, Foodzie, Google, Good Eggs, The Next Web,, PayPal and many more. Speakers from The Edible Schoolyard Project, Sprouts Cooking Club and Food on our Table shared about how their organizations are making a difference in healthy eating and food education.

Everything at the party – including the venue space – was donated by generous people in support of the Food Revolution mission. We couldn’t have pulled this off without the incredible contributions of all these people:

Special thanks to Chris, Helena, Alan and the rest of the IDEO team for donating their beautiful space and helping us with the event logistics. Huge thank you to Chef Spain Salinas and Global Gourmet Catering! Thanks to Bison Brewing – the only B-corp brewery in America, Whole Foods Potrero Hill, Rick Bakas, Connie Stanford and Youngs Market Company, Scott Brennan at The Fifth Quarter, The Fruit Guys, Chef Denise Ravizza from Dinner’s at the Table, and Adriana Almazan Lahl from Sal de Vida. Thank you to our volunteers: Lauren Luke, Anna and James Leon, Surendra Gupte. Special thanks to local vendors from the Ferry Plaza Farmers Market, who donated local foods to our cause: Bella Viva Orchards, G.L. Alfieri, Iacopi Farm, Petaluma Creamery, Hidden Star Orchards, Blossom Bluff Orchards, Dirty Girl Produce, Cypress Flower Farm.

About the author: Shannon Longanecker is the local teams organiser for Food Revolution Day. You can connect with Shannon at @shannon720

Photo credit: Elizabeth Tichenor Photography


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